Leader of both online and offline profiles for the «Design and Promotion of Digital Products» program, part of the «Digital Product and Artificial Intelligence» track at the HSE Art and Design School. Experienced product and digital marketing specialist, and accomplished copywriter with work featured in publications such as Vogue, Buro 24/7, L’Officiel, Kommersant, Flacon Magazine, RBC Beauty, and Cosmo.ru. Previously directed the digital division for a group of salon businesses, managing strategy, marketing, promotion, production, and digital services across 11 projects, including websites, landing pages, and e-commerce platforms. Formerly worked as a fashion shoot producer and editor.