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Карьерная платформа Level Up — AI Version

The project is taking part in the competition

О проекте

LevelUp — это нишевое медиа и карьерная платформа, объединяющая кандидатов, HR-специалистов и карьерных консультантов вокруг практики: реальных кейсов найма, симуляторов интервью с AI-фидбэком и карьерных треков по профессиям (PM, Analyst, Dev и др.)

Продукт

Level Up работает как медиа о карьерных возможностях, с фокусом на обзоры HR-рынка, тренды в найме, лучшие практики и интервью с экспертами. Это создаёт регулярный поток пользователей через информационные материалы и профессиональные обсуждения.

Целевая аудитория

big
Original size 4800x2580

B2C: кандидаты на работу (студенты, специалисты, переходящие в новые профессии), которые нуждаются в подготовке к собеседованиям и карьерному развитию.

B2B: HR-специалисты, компании, которые ищут решение для оценки и подготовки кандидатов, образовательные платформы, предлагающие курсы по карьерному росту.

Айдентика

Original size 4803x3105

Шрифт подобран в https://www.whatfontis.com/

Original size 4800x1062

Цветовая палитра создана в https://color.adobe.com/ru/

Офис компании

Original size 1312x736

Промо-материалы

Команда

Original size 1536x1024

AI — ресурсы

GPT Image generator — https://chatgpt.com/

Crea Ai — https://www.krea.ai/app

Ideogram — https://ideogram.ai/t/explore

Leonardo Ai — https://leonardo.ai/

Промты:

Логотип:

Create a clean, modern illustration in a warm, creamy color palette similar to the attached reference image.

Scene: a vertical poster-style composition. At the top of the image, place a large heading «LevelUp» in a bold, rounded sans-serif font, with the last letter or part of the word stylized as an upward arrow to suggest growth and progress. The text should be centered and take up the upper part of the canvas, on a light, milky background.

In the lower part of the image, show a young woman standing next to a large presentation board on a wooden easel. She is in three-quarter view, slightly turned toward the board. One hand is on her hip, the other hand is raised and pointing to one of the charts on the board, as if she is confidently presenting analytics and results. She has medium-length dark hair, styled in soft waves, and a calm, focused expression.

Her outfit is smart casual: a fitted dark top tucked into high-waisted warm brown trousers, and simple black heels. The colors of her clothes should harmonize with the warm browns and neutrals of the overall palette.

On the presentation board, draw multiple data blocks in a tidy grid: bar charts, pie charts, line graphs and small infographic panels, all in warm shades of beige, brown and muted orange, matching the brand colors from the reference. The charts should look clear and structured but do not need to contain readable text.

To the left of the woman, place a potted plant with large stylized leaves in matching neutral tones. To the right, add a simple desk or side table with a closed laptop, a glass with pencils and a mug or jug, all rendered in the same minimal flat style.

Use a flat or semi-flat illustration style with soft shadows, smooth shapes and clear outlines. The background stays light and uncluttered, with plenty of negative space around the main elements, giving a clean, modern startup look. Vertical composition, high resolution, suitable for a presentation cover or poster.

Носитель ноутбук:

Create a photorealistic image of a laptop on a clean desk, showing the «Levelup» web platform on the screen.

The laptop is open and viewed at a slight angle, so both the keyboard and the screen are visible. On the screen, display a Levelup dashboard: the logo in the top corner and simple interface sections such as «Career Tracks», «AI Interview Simulator», and «HR Cases». The layout should look like a real web app: sidebar navigation, main content cards, charts and small icons, all designed in a clean, minimalist style consistent with the Levelup brand.

Place the laptop on a tidy desk in a warm, modern environment that matches the soft, creamy color palette of the Levelup references: light wood surface, neutral accessories like a notebook, coffee cup, pen and maybe a small plant. Background can be slightly blurred but still suggest a cozy office or home office setting.

Use soft natural or studio lighting to create gentle shadows and realistic reflections on the laptop screen and body. The overall mood is professional, welcoming and focused on productivity, ideal for a promotional banner showing the desktop experience of Levelup. Horizontal composition, high resolution.

Носитель телефон:

Create a photorealistic studio-style image of a modern smartphone displaying the «Levelup» mobile app interface.

Place the phone in the center or slightly off-center on a soft, creamy background that matches the warm, milky color palette of the Levelup brand reference. On the screen, show the Levelup app home or onboarding screen: the Levelup logo at the top, a short headline area like «Time to level up your career», and simple UI blocks suggesting career tracks and AI interview tools. The interface should look clean, minimal and modern, with rounded cards and plenty of white space.

Surround the phone with a few subtle props that fit the brand mood: a notebook, a pen, maybe wireless earbuds or glasses, all in neutral, warm tones inspired by the reference image. Lighting is soft and even, with realistic reflections on the phone screen and edges, like a professional product shot. The overall atmosphere is warm, premium and tech-forward, suitable for use as a banner or app promo visual. Horizontal composition, high resolution.

B2C:

Create a photorealistic image of a young female student sitting at a table in a bright modern building with large glass windows and indoor plants in the background. She is wearing big over-ear headphones, a white T-shirt with a dark knitted vest, loose jeans and sneakers, and she is sitting cross-legged on the chair, smiling and focused on a laptop in front of her. On the table there is an open notebook with colourful markers and pens, a coffee cup and a phone, all slightly scattered as if she is studying or attending an online class. The lighting is soft natural daylight, colors are warm and calm, and the overall mood is relaxed, productive and youthful.

B2B:

Create a photorealistic editorial-style image of a young professional woman standing behind a wooden desk in an elegant classic office with dark wood paneled walls and bookshelves in the background. She has dark hair pulled back in a low style and is wearing a light beige tailored blazer over a white top, with high-waisted cream trousers and a black belt. She is looking down at an open document on the desk, turning a page with one hand while the other rests near a pen and notebook. On the desk there is a glass with tea, a teapot and an ornate vintage brass lamp with a white glass shade, as well as a vase of pale roses on the side. The lighting is warm and soft, creating gentle shadows and a sophisticated, calm atmosphere.

Мерч 1:

Create a flat-lay concept of small «Levelup» branded office items, using the same color palette and style as the attached brand reference.

On a creamy, softly lit background, arrange: — Two or three ceramic mugs with the Levelup logo and simple bar/arrow graphics. — A set of round and rectangular laptop stickers featuring the logo and abstract brand shapes. — A few branded pens or pencils in matching colors. — A small stack of sticky notes or a notepad with a subtle Levelup mark.

Everything should follow the same warm, creamy, neutral color mood seen in the reference, with a balanced mix of light background and slightly darker accents. The layout must feel tidy, minimal and aesthetically pleasing, with soft shadows and a modern startup vibe. No other logos besides Levelup. Horizontal composition, high resolution.

Мерч 2:

Create a studio-style mockup of «Levelup» branded merch, using the same soft, creamy, warm color palette as the attached reference.

Scene: a clean studio background in creamy tones. Arrange: — A canvas tote bag hanging or lying flat, with the Levelup logo and a simple geometric pattern of bars and arrows. — A folded hoodie with a small Levelup logo on the chest and a larger abstract version of the brand graphics on the back area. — A t-shirt, either folded or on a hanger, with a very minimal version of the logo or a short text element like «Level up your career» in the brand style.

All textiles should be in neutral, warm, muted tones matching the brand palette; the prints and graphics should use the same colors and logo style as the Levelup reference. The lighting is soft and even, with gentle shadows, giving a premium, modern startup merchandise feel. Horizontal composition, high resolution.

Офис 1:

Create a photorealistic image of a modern startup office lounge for the «Levelup» career platform: a large open-plan space with warm, creamy light, light-wood floors and furniture, and the big «LevelUp» logo centered on the back wall in dark bold letters. In front of the wall, show a low, square coffee table surrounded by two L-shaped light-beige sofas, where a small diverse group of 5 colleagues are sitting and talking in a relaxed but professional way, some holding notebooks or tablets. On the left and right sides of the room, place simple wooden desks with open laptops, and hang large framed posters with abstract charts and geometric shapes in warm brand colors. The overall mood is calm, collaborative and premium, with soft daylight from large windows out of frame, clean composition

Офис 2:

Create a photorealistic image of a bright in-office coffee bar area in the same aesthetic as the Levelup office: soft, creamy walls, light wood counters and furniture, modern linear lighting and lots of plants. In the foreground, show a light-wood bar counter with an espresso machine, cups, pastries on a tray and a few stools. In the background, along a long built-in sofa with greenery behind it, several people sit at small round tables working on laptops and talking quietly. On the wall above the sofa, hang three framed posters with minimal data visualizations and abstract shapes in warm browns, beiges and muted oranges, echoing the Levelup brand style (no large text, just subtle «Levelup» in one of them if desired). The atmosphere is cozy, social and productive, like a stylish café inside a tech company, with soft natural light and gentle shadows

Офис 3:

Create a photorealistic image of an informal meeting taking place in a modern curved booth inside the Levelup office. The booth has a round wooden table in the center and continuous light-beige upholstered seating wrapping around the wall, with a simple circular ceiling light above. Three professionals sit around the table with open laptops, one person holding up a tablet showing charts, another gesturing toward it enthusiastically while the third listens and takes notes. On the wall behind them, hang two minimal Levelup posters: one with simple bar/line charts, the other with circular color swatches and a small «Levelup» label, all in the same warm, creamy, muted palette as the rest of the office. The scene should feel focused yet friendly, with clean lines, soft even lighting

Промо-материалы 1:

Create a photorealistic street scene in a modern European city at daytime, showing two different types of outdoor advertising for the «Levelup» career platform. . On the right side of the image, show a bus stop or citylight poster for Levelup. This second ad has a slightly different layout: keep the same logo and slogan, but emphasize an illustration of a young professional looking at a laptop with simple UI elements floating around, hinting at AI interview tools and career tracks. The colors and style must clearly match the billboard, but the composition should be distinct. The street environment is clean and contemporary: pedestrians walking by, a few blurred cars, modern buildings, soft natural light and subtle reflections on glass. Use the same warm, creamy and muted warm accent colors as in the brand reference, with a calm, optimistic mood. Horizontal composition

Промо-материалы 2:

Create a photorealistic image of three printed posters for the «Levelup» career platform, pasted side by side on a city wall. Scene: an urban street environment with a long wall (for example, a brick or concrete wall, or a wall in an underpass) where three large posters are neatly arranged next to each other at eye level. The setting should feel modern and safe, with a few blurred pedestrians walking by and some subtle city details (pavement, bikes, street poles, etc.), but the main focus is on the posters. Each poster has the same overall Levelup branding and color palette as the attached reference image, but a different composition: — Poster 1: clean creamy background, Levelup logo at the top, slogan «Time to level up your career», and a simple upward bar chart graphic. — Poster 2: illustration of a young professional with a laptop and minimal UI elements around them, plus the Levelup logo and a short headline area. — Poster 3: abstract geometric shapes and a circular or curved data chart suggesting growth and analytics, with the Levelup logo and a small tagline area. Use soft, warm, creamy tones and muted warm accents that match the brand reference, with minimal, modern typography and plenty of negative space on each poster. The posters look slightly textured and realistically pasted to the wall, with small imperfections at the edges but no heavy damage. Lighting is natural daytime, with gentle shadows and reflections.

Промо-материалы 3:

Create a photorealistic promotional scene for the «Levelup» career platform set inside a contemporary art gallery. The gallery is spacious, with high ceilings, white or creamy walls and polished floors. On one main wall, instead of traditional art, there are 3–4 large framed Levelup posters and digital screens presented as if they were part of an exhibition. Each frame shows a different clean, minimal Levelup visual: the logo, the slogan «Time to level up your career», abstract charts and geometric shapes that suggest data, growth and AI tools. Visitors walk slowly through the space, stopping to look at the posters, some of them reading or pointing at the visuals. Their clothing is modern and tasteful, in neutral tones that match the brand mood. Use the same soft, warm, creamy color palette and aesthetic as the Levelup brand references, so the posters and screens feel perfectly integrated into the space. Lighting is elegant gallery lighting: spotlights on the posters, soft ambient light filling the room, subtle reflections on the floor. The atmosphere should be calm, sophisticated and slightly artistic, as if Levelup were showcased as a piece of contemporary design. Horizontal composition

Промо-материалы 4:

Create a photorealistic promotional scene for the «Levelup» career platform inside a modern, clean metro station. The station has wide platforms, polished floors and large illuminated advertising panels along the walls. Focus on one side of the platform where multiple Levelup ads are displayed: one big digital screen and two or three smaller lightboxes. The main campaign visual on the big screen shows the Levelup logo with a headline like «Make progress every day» and a subline such as «Short lessons, AI interviews and real feedback on your commute». Include simple minimal graphics of steps or small progress bars to reinforce the idea of daily improvement. The smaller lightboxes can show variations: one with «From student to pro with Levelup», another with «Practice interviews with AI, anytime». All designs share the same soft, creamy, warm color palette and minimal graphic style as the Levelup brand reference, with plenty of negative space. A few commuters walk past or stand near the ads, some glancing at them while waiting for the train. Their clothing is everyday smart casual, in colors that harmonize with the brand mood. The station is bright and safe, with clear reflections on the floor and glass, and the train can be visible either arriving or blurred in the background. Overall mood: dynamic, urban and accessible, showing Levelup as part of everyday life. Horizontal composition

Команда 1:

Create a highly photorealistic group photo of the full team of the «Levelup» career platform, in a modern open-plan office that matches the warm, creamy aesthetic and color palette of the attached brand references.

Scene: a diverse team of 10–14 people (different genders, ages and ethnicities) gathered together in the middle of the office space, posing for a team photo. Some are standing, some are sitting on chairs or a low sofa, all looking at the camera with natural, confident, friendly expressions. Their outfits are smart casual in soft neutral tones that fit the brand (beiges, whites, warm browns, muted accents), with no visible logos on clothing.

Faces of the team members should be very realistic and detailed: natural skin texture, clear eyes with reflections, believable hair, well-defined facial features and genuine expressions, as if this is a real corporate photoshoot taken with a professional camera.

In the background, on the back wall, clearly show the Levelup logo: the word «Levelup» in a bold rounded sans-serif font with a simple bar chart and upward arrow icon to the left, rendered in a darker tone that contrasts with the light wall. The logo should be clearly visible but not overpowering the people.

The office interior includes light wood desks, neutral sofas, a few laptops, plants and soft, modern lighting. Large windows or glass partitions can be visible on the sides, creating a sense of depth and openness. Use the same warm, creamy, soft color mood as in the references, with gentle natural daylight and subtle shadows.

Overall atmosphere: welcoming, modern, professional and aspirational, like an official team photo for a tech startup’s website. Horizontal composition, ultra high resolution.

Команда 2:

Create a highly photorealistic scene of a commercial photoshoot for the «Levelup» career platform, taking place in a large, modern glass office.

In the center of the image, show an interview setup: a young professional is sitting in a comfortable chair, talking to an interviewer opposite them at a small, minimalist table. Both are dressed in smart casual outfits in soft neutral tones, looking relaxed and confident, as if discussing their career and experience with Levelup.

Faces of all people in the scene should be extremely realistic and detailed: natural skin texture, clear eyes with reflections, well-defined facial features, realistic hair, subtle pores and light imperfections, lifelike expressions and believable proportions. It should look like a high-end professional photograph taken with a full-frame camera and a portrait lens, with shallow depth of field and natural bokeh in the background.

Around them, clearly show the film crew and equipment: a camera on a tripod aimed at the interviewee, a second camera on a slider or gimbal, a boom microphone, a light with a softbox, and a few crew members adjusting equipment or watching a monitor. One crew member can wear headphones and hold a clipboard or tablet. Their faces should also appear realistic and well-formed, even if they are slightly less prominent.

The office is spacious, with floor-to-ceiling glass walls overlooking a city view. Furniture is modern and warm: light wood tables, neutral sofas, a few plants. Use a soft, creamy, warm color palette inspired by the Levelup brand references, with gentle daylight flooding the room and creating natural reflections in the glass.

The overall mood should be professional yet friendly, like behind-the-scenes of a high-quality brand interview for a tech startup. Keep the image clean and well-composed, with some negative space where future text could be added. Horizontal composition, ultra high resolution.

Команда 3:

Studio photography shot for a marketing banner of the «Levelup» career platform. Show a diverse group of four young professionals (mixed genders and ethnicities) standing and sitting together in a studio, looking confident and friendly, as if they are part of a modern career community. One person is holding a laptop slightly turned toward the camera, another is holding a tablet with a simple abstract UI on it, the others stand close, smiling and interacting naturally. Use a clean studio setup with a soft, creamy background and warm, milky tones that match the Levelup brand reference. Clothing should be smart casual in neutral beiges, whites, browns and a few warm accent colors, minimal logos, very modern and tasteful. Lighting is soft and even, with gentle shadows that give depth but keep the image bright and welcoming. Leave enough negative space on one side of the frame for text in the future (slogan or call to action). Overall mood: aspirational, professional, inclusive and friendly, perfect for a website hero banner or outdoor poster. Horizontal composition, ultra high definition.

Карьерная платформа Level Up — AI Version
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